Anticipating Cécred: Beyoncé's Haircare Revelation
By: Jayla Smith
Last night (February 7th, 2024) at 7:33 Pacific Standard Time, I nearly leaped out of my bed! THE Queen Bey sent an email blast that might have literally shaken the whole earth. Naturally, when Beyoncé speaks, we sure as heck listen… 'Look around, everybody on mute' or whatever the queen said. Introducing Cécred - 2.20 was the email summary. Honestly, I know how intriguing this sounds. What is Cécred (/ˈseɪ.krɪd/)? What is the 411?
In the middle of last year, on May 16, 2023, Beyoncé foreshadowed a haircare line via Instagram, teasing us with her precious insightful Instagram tactics. Although Beyoncé never really writes a caption in her photos, which, oh my gosh when she does, the girls squirm. However, in her photo carousel, she gave us a caption moment of its own.
Photo Credit: Beyonce’s Instagram
“How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
Wait, but, it nearly does not stop there. Beyoncé so gradually invited many influencers to give them a tease of her haircare line. The collaboration included influencers such as Bet Man Rock, Jasmean, Makeup Shayla, Joyjah, and many more. Beyoncé picked up the influencers in a black luxurious SUV where a personalized audio note thanked them for joining her and her renaissance experience. They then arrived at the suite where they were able to meet Mama Tina. Along with the excitement of the concert, they were gifted with a gift bag of a Tiffany & Co necklace as well as a Renaissance tour book signed by Beyoncé.
@joyjah I’m lost for words! Beyonce knows who I am! I did not see this one coming. 😭😭😭😭😭 HAPPY BIRTHDAY QUEEN B!!! 🐝🐝🐝🐝 @Beyoncé #beyoncehairbrand ♬ original sound - Joyjah Estrada
Beyoncé is the brilliant force behind the magic of marketing. We are thrilled to witness her mastery at work with Cécred. As we anticipate the launch of a soon-to-be-winning hair care line, we can only imagine what is next.
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Meet Jayla Smith, contributing Writer for 247 Live Culture!