William Prize Talks The Release Of His New Album "Up From Here"
“I want the fans to know how much gratitude I have for every play, share, or like. It really means a lot to me! It’s only up from here!!!”
By: Omar Cook
North Carolina rapper, William Prize, dropped a hot new album titled Up From Here. The title says it all! With the release of this album, it’s no doubt Prize is on the way up.
“Firstly I want to say thank you for having me on your platform yet again! Deeply appreciate the good folks over at 24/7 live culture”
How did you come up with the name for the project? What was your inspiration?
“Yeah man, Up From Here actually started as “Fruition” the album, and shortly after I changed it to “Will To Live” the EP . A good friend of mine and I had a plethora of conversations about life, where we currently stood as men, the vibes of Fayetteville, NC’s highly talented but slept on music scene and many other things. Before he passed on the night of my first radio interview with DJ dowdy at 104.5fm, he sent me a video which is actually the clip you hear on the intro to the album. I was just looking back at our last text threads and he had told me it was only “Up From Here” and I decided to go with that name to honor him. RIP to my brother John smith.”
The album features 12 tracks with features from fellow rising artists Ahmad Latif, Cidy Pyramids, Lyneyis Neptune, Feleice, JacqueO, VilleBoy Rand, and Miracle The Alien. Every last one of these tracks is a banger! Our personal favorites are “Many Men/Fall Short” and “Ceiling Flows, Pt. 3”.
What is a must listen track? Your favorite?
“I would say the whole project honestly but I guess track 1. Hearing the other tracks always sounds better after I’ve heard 83ft/ helipad flows.”
William Prize is dropping the music that Hip Hop needs right now. While the industry is flooded with main stream rappers pouring out lyrics lacking substance, Prize is maintaining the true essence of Hip Hop by laying conscious lyrics on every track. Each track is relatable in its own way and speaks to ups and downs that today’s Black men go through on a daily basis.
What was the overall message you wanted to send with this project?
To be present . . . Acknowledge and appreciate the work and efforts it took to get where you currently stand but to always work harder to rise higher, to further, to maximize, to grow. Also not to fear anything life sends your way. Fear is slavery. And we free outchea you dig!
Prize’s last project, Dirty Game was a top tier project but he definitely stepped up his game for this album and there are no skips!
What separates this project from your previous?
“A lot! The energy is completely different. The music has more purpose and soul on up from here than dirty game. Honestly Dirty Game was just a mix of throw aways that didn’t make the album and songs I just wanted to release before it was too late, whatever too late is.”
What can we look forward to in the future?
“I just want my fans (whom I’m now referring to as the gift box) to know they can always look forward to growth and hearing what need to be heard as for 2021 I plan on shooting videos for the entire album! Most people don’t do that but I feel the project is just that important.”
Listen to the project below and download on Apple Music!
William Prize - 83FT/ Helipad FLO's
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