LeBron James and Maverick Carter Introduce a New Men's Grooming Line
Maverick Carter and LeBron James poses during a photoshoot.
Photo Credit: Ike Edeani for Bloomberg Businessweek
By: Joshua Martin
According to sources, James and Carter’s SpringHill Company will team up with the global beauty company Parlux for the upcoming collection. Parlux recently made waves for partnering with Drake for his “Better World Fragrance House”.
The line will feature products inspired by SpringHill’s Emmy award-winning show, The Shop. The collection will feature hair, beard and skincare essentials. Consumers can also expect vegan and cruelty-free range styling pomade, shave cream, hydrating facial lotion, moisturizing shampoo, conditioner, exfoliating face wash and more!
LeBron James is launching a men's grooming brand called The Shop.
— CPG WIRE (@cpgwire) February 13, 2024
The seven-product collection was developed with Parlux, a New York-based manufacturer of beauty products.
The Shop will launch exclusively at Walmart in the spring.
More info ➡️ https://t.co/8kevFlU1mu pic.twitter.com/u1Gwysx1pf
Appropriately named “The Shop Men’s Grooming Line”, all products will be available for purchase on Walmart’s website April 1st. All items will be priced under $10 per product with the idea being, providing men of all ages affordable personal care that works.
The Shop co-creators Paul Rivera and Randy Sims recently explained the line was inspired by the “barbershop experience.”
“We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now, we want to give people another side to the experience.”
President of Parlux, Lori Singer, praised the collection for being vegan and cruelty free while also adding that this partnership with LeBron is a great way to build The Shop’s “community”.
“From our very first meeting, Parlux saw the tremendous potential and opportunity for The Shop to create a grooming line as a natural extension of the show and their community.”
The Shop is gearing up for its seventh season on the Uninterrupted YouTube channel, while fans can expect the new collection to hit stores in April at Walmart.
Check out episodes below.
"Failing right now is not an option" | Anuel, Tracee & Aldis Talk Defining Greatness | THE SHOP
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