How to Choose Wholesale Plus-Size Clothing That is Fashionable: 5 Tips for Plus-Size Boutique Owners
How to Choose Wholesale Plus-Size Clothing That is Fashionable
As a plus size boutique owner, you know your customers are not just looking for clothing that fits; they want clothing that also feels good and looks great.
Properly sourcing for wholesale plus-size clothing can help a great deal in making your boutique more profitable.
With the right approach, you are also in a position to have your customers coming back over and over again by stocking items that will keep them satisfied.
Read on for five essential tips to help you select the best wholesale plus-size clothing for your boutique and keep your customers coming back for more.
Tip #1. Understanding the Unique Features of Plus-Size Clothing
One of the most important qualities in plus size clothing for every customer is how well it fits them.
Plus-size clothing isn’t just about making bigger versions of smaller sizes; it requires extra thought to ensure it looks great and fits well for plus-size customers.
Here’s what to focus on:
Fit and Comfort:
Avoid items that could restrict movement.
Look for apparel that is loose across the midsection as well as that which is fitted for those plus size ladies who want more fitted choices.
Pick out these tops in longer lengths for more coverage. Some women will want more coverage in the front, and some will want more coverage in the back. Finding a variety of tops with at least two or three different lengths will be ideal.
Design Elements:
Be mindful of the style and position of seams, and the shape of the garment as a whole.
Think about how these details aid in the shaping and styling of clothes.
Example: A high waistline on pants can help your plus size customer achieve a comfortable and stylish look.
Sizing Accuracy:
Make sure the wholesaler has consistent sizing across the range of products available at the wholesaler’s shop.
Verify if the supplier includes size charts with measurements for accuracy.
Tip #2. Understanding Trends in Plus-Size Fashion
To keep your boutique fresh and in demand, make sure to stay on top of the latest fashion trends.
Current Trends:
As much as it’s still about bold prints and vibrant colors, there has been a growing trend for understated pieces. Every female no matter the size is always on hunt for classic closet staples that will give her an understated classy fashionable look.
Cuts and modern silhouette are crucial, but make sure these things will still work on a plus size body. You want your customers to feel happy and confident in their body so that they keep coming back.
Customer Preferences:
Pay attention to what your customers want, such as casuals, party dresses, etc. Also pay attention to what they don’t want like “cold shoulder” tops and big bold graphics like skulls or funny sayings. Plus size women are tired of that being their only “trendy” options.
Tip #3. Prioritizing Quality and Material.
Quality is something that should not be overlooked especially when it comes to plus-size clothing.
Materials used can make a big difference on how a piece of clothing feels and how long it lasts.
Material Choices:
Choose fabrics that feel nice against the skin and are breathable and strong.
Cotton blends are a great choice for comfort and breathability.
Attention to Detail:
Check clothing for proper stitching and reinforced seams where necessary.
High-quality pieces of clothing lead to greater customer satisfaction overall. Which, in turn, will lead to more repeat business.
Tip #5. Choosing the Right Wholesale Partner
As the owner of the boutique, you are as good as the wholesale partners you choose to work with.
Here’s how to make the best choice:
Reputation and Reliability:
Whenever possible choose wholesale suppliers who specialize in plus-size clothing.
Check out their reviews and make sure their business is credible.
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