Is TikTok A Safe Place For Black Content Creators?

By: Emily-Ann

Here we go again, recently another social media platform has taken off with countless new accounts being made and a new means for people to come together and make content for our already oversaturated consumption. What’s one more social media account to add to your long list of profiles. Right?  

Don’t run up and sign for tiktok just yet. Tiktok was created by Zhang Yiming, a Beijing-based company founded in 2012, and launched it’s app for IOS and Android users in 2017.  The company is owned by ByteDance and worth $16.2 billion fortune and Zhang Yiming who is China’s 13th-wealthiest person. Reportedly making quite a bit of coins for himself and when I say coins, try thinking about 12 billion in 2018.

But who is regulating the tiktok app and why are there so many racist videos going around? This app is being downloaded by young impressionable people with billions of downloads by its users. It is becoming the new social media competitor. 

#tiktok #BlackTwitter #racist ATTENTION TWITTER: This racist goes to the University or Houston and thinks it’s funny to joke about a issue that the black community struggles with. His name is Iance fontenot and is an RA. Do these tik tokkers think these issues are one big joke? pic.twitter.com/US54FRBLXs

— beyonce defence squad (@hautefeelings) April 30, 2020

More and more I am starting to see many black creators either not getting the credit they deserve, or being insulted by other account holders, who of course are not black. I recently came across a Twitter post on my feed shared by a young lady, whose name I will omit from this article. The post caught my eye because of the nature of the post. The post was of a young teen named, Colby Howell, a senior in high school from Helena, MT. The post he uploaded was insulting and insensitive in nature. The video is as tasteless as his sense of style, and what he deems as a sense of humor. I wasn’t surprised at the ignorance displayed by this individual. Sadly, there are many people like him on social media and around the world.

Is it safe to assume that your school condones racism? Because a student named Colby Howell made an extremely racist video and your school hasn’t addressed the issue?

pic.twitter.com/vhk9WDbI5A

— Leah (@AveMariaxoxo) May 2, 2020

The saying, “laugh now, cry later” comes to mind. Every time I see this type of content, I am constantly reminded that there are still people who think like this. Never mind the fact that countless people are dying right now, but yet he had time to put out such hateful and disrespectful content. I often wonder why tiktok is allowing such content to be displayed on their app. Aren’t they worried about the brand and stock decreasing in value? In my eyes the app has already decreased in value.

There have also been black creators getting fed up about not being credited for their work. The countless copy cats who get famous for their work. For example, creator of the Renegade dance, Jalaiah Harmon. Her copy cat took credit for the dance and thought that she could get away with it. Little did she know she would get called out on it. The story was everywhere on social media, and I caught wind of it when it hit twitter. Now you know black twitter will come for you, and it’s worse if you try to ignore or deny it. The lack of credit that black creators have to deal with. For example, Megan stallion challenge creator, Keara Wilson. Her story is just one of many in the bin of black creators. They do not get the credit they should have from the jump. Only after being called out did the copycat, Charli D'amelio admit what she did. 

After stealing black creators content or making racist videos, we get pathetic apologies of them begging people to stop treating them a certain way, and only because their chances at getting into college get shot do they seem remorseful. Key word here “seem”, since they get a little taste of their own medicine. A pinch of what the black community has to deal with on a daily basis. They're changing their accounts or taking down these disgusting videos only after they get caught. It should have never seen the light of day! Yet, they already recorded and uploaded it to their accounts for views. 

Future employers have already seen it. When will they learn that this type of behavior will no longer go unnoticed? Even when speaking about the African American community, they both refer to us as “Blacks/You blacks”. Wait, what? Everything that comes out their mouth, or what they type just sounds insensitive and not authentic. Just stop already, please you're making it worse! 

I think it’s time for us as creators and artists to find a safe place we’re we can create and display our talents and not be copied, mimicked, laughed, or impersonated or worse by a group of white people who’ve been taught this type of behavior.

Why do we continue to support these companies or platforms that do nothing to protect the rights of the creators who make them the most money? I myself do not intend on signing up for tiktok at all, because of the increasing amount of racist content coming out of the woodworks. One twitter follower commented on the Colby Howell video saying, “ tiktok take everything else down but leave this racist ass shit up”.

I did enjoy watching the videos that were often shared among the black creators on twitter and IG. Lately, with all the insensitive thoughtless comments and videos I am seeing on the tiktok app, I want no parts of it.

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