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Michael B. Jordan Drops Custom ‘Sinners’ Sneaker with StockX & Andu

Michael B. Jordan teams up with StockX and custom artist Andu to drop a one-of-a-kind, cinematic-inspired “Smoke & Stack” sneaker ahead of his upcoming film Sinners. We discuss it here!

 

Michael B. Jordan arrives for 'The Fire Inside' Los Angeles Premiere on December 04, 2024 in Hollywood, CA.

Photocred: DFree

By: Joshua Martin

Inspired by Michael B. Jordan’s role in the upcoming Ryan Coogler helmed film Sinners, the multi-talented actor is stepping into the sneaker game with a one of a kind shoe that fuses fashion and storytelling. 

The Detroit-based marketplace StockX has partnered with renowned sneaker customizer Andu to design a sleek, custom made Juke Low sneaker inspired by Jordan’s dual roles, twins Smoke and Stack, in the highly anticipated cinema release. 

There is a catch however, it’s only available in a men’s size 10 and only one pair will be released. 

Michael B. Jordan

Michael B. Jordan "Smoke & Stack" Juke Low sneaker with StockX and artist Andu Credits: StockX

Michael B. Jordan "Smoke & Stack" Juke Low sneaker with StockX and artist Andu Credits: StockX

Sneakers have always been a way for me to express myself. This custom shoe brings both design and style, and I’m excited to have the opportunity to release something that represents my journey as both an artist and a lover of sneakers and shoes.
— Michael B. Jordan, via statement

The distinguished actor and producer also spoke on teaming up with StockX for the collaboration. 

Partnering with StockX made perfect sense. They’ve built a reputation for bringing exclusive, collectible items to a passionate community that I consider myself a part of.
— Michael B. Jordan, via statement

Senior director of brand marketing, Jerry Gaines also chimed in on the partnership.

This collaboration represents more than just a sneaker drop – it’s a celebration of culture, creativity, and the unique intersection of film, fashion, and artistry. At StockX, we’re committed to offering our customers access to the most coveted products, and this custom sneaker is a perfect example of the exclusive offerings we bring to the community. We’re honoured to partner with Michael B. Jordan and Andu to give our customers the chance to own a piece of cinema history – something they won’t find anywhere else.
— Jerry Gaines, senior director of brand marketing at StockX

Jordan is no stranger to blending his creative interests with his personal pursuits, and the release of this custom sneaker described as “wearable art” further cements his status as a tastemaker in fashion and entertainment. With Sinners set to debut Friday, April 18th, the hype around this limited release will only continue to grow.


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