Biggie's Estate Teams Up with Budweiser to Revive 'Word Up!' Magazine
Biggie Smalls attends the 1995 Billboard Music Awards on December 6, 1995, in New York City. (Larry Busacca/WirerImage)
By: Adonis Armstrong
The legendary teen magazine Word Up! is making a comeback in collaboration with Budweiser and The Notorious B.I.G.'s estate. During its prime from 1987 to 2012, Word Up! gained fame for its emphasis on Hip Hop and its interviews with prominent figures in the industry. The magazine has been referenced in songs and has left a lasting influence on the music scene.
The announcement, made on August 9th, revealed that the limited-edition magazine will hit the shelves on September 13. This release has been strategically synchronized with Hip Hop's 50th birthday and also aligns with the 29th anniversary of Biggie's album ‘Ready to Die.’
The special edition of the magazine will feature unique details and visuals of the deceased rapper, known as Christopher Wallace. Inside, readers will discover uncommon photographs, handwritten lyrics, and stories that have never been published before. Enthusiasts can also anticipate insights from experienced figures in the industry as well as statements from Biggie's mother, Ms. Voletta Wallace.
A limited run of 5,000 copies will be offered for purchase, and these will be accessible at chosen venues across Atlanta, Chicago, Detroit, Los Angeles, New York City, and Philadelphia. Additionally, an online version of the magazine will be accessible for digital viewing.
The collaboration between the beverage conglomerate and the estate of the deceased rapper was first disclosed in 2021. The estate has also recently entered into an agreement with Pepsi, permitting the company to feature the artist's likeness on special edition cans. This partnership with Pepsi additionally involves the development of a collection of artistic installations to be displayed in diverse cities across the globe.
An upcoming documentary centered on the late legend is currently in production, with a particular emphasis on The Notorious B.I.G.'s life as perceived from the perspective of his son CJ Wallace, who was an infant at the time of his father's passing.
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