Snoop Dogg Launches New Jewelry Line, Lovechild

Snoop Dogg at the American Song Contest Week Grand Final at Universal Studios on May 9, 2022 in Universal City, CA.

Photo Cred: Kathy Hutchins

By: Joshua Martin

Snoop Dogg is capping off a year full of wins with the release of his all new jewel line. The California native has partnered with Metal Alchemist and gamma to release “Lovechild.” The Doggfather’s very own distinctive collection of rings, bracelets and chains with ascents of his signature style and flair.  

The name of the collaboration was intentional, as the cultural icon aims to spread light and positivity with his new line of products. 

“I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love. The news is quick to bring you bad news, so we are stepping in with a whole new force of love.”

— Snoop Dogg, The Hollywood Reporter

Metal Alchemist

“Lovechild is a child created from love. I’m choosing to lead with love… for the child that still lives within me, for the child that lives within everyone. I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.”

— Snoop Dogg, The Hollywood Reporter 

The initial release consists of pieces for the entire family. Starting with the “Broadus RIng,” which pays homage to his last name, cuban link chains, the “Broadus Ring” with preset stones and cuban chain bracelets. Each product will be available in gold and silver with prices ranging from $188 to $1,388.

The collection is launching December 6th exclusively at Reeds 57 locations across the country and online at reeds.com and Snoop.Love. To pre-order a piece from Snoop Dogg’s new jewelry line, follow the link Lovechild.

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