3 Underrated Black Beauty Brands You Need to Try in 2024

By: Jayla Smith

The beauty world is full of incredible brands, but some Black-owned beauty brands are still flying under the radar. Here are three underrated gems that you should definitely check out in 2024. These brands offer everything from innovative skincare to standout makeup, proving that you don’t have to stick to the mainstream to find amazing products.

1. Mented Cosmetics

If you haven’t heard of Mented Cosmetics, it’s time to get acquainted. Founded by KJ Miller and Amanda Johnson, this brand is all about creating high-quality, inclusive beauty products. Their “Mented 2” Eyeshadow Palette is a must-have, featuring a range of neutral shades that work beautifully on all skin tones. Their “Nude Lipsticks” are another standout product, offering a range of nude shades designed specifically for deeper skin tones. Clay Too Much blush is also a fan fave that allows black women blush to really take control! Mented Cosmetics blends high performance with inclusivity, making it a brand that’s both innovative and essential for an every day beauty routine.

@faceoftionne mented cosmetics - clay too much. that's it, that's all. @mented cosmetics #mentedcosmetics #redblush #blackgirl #claytoomuch ♬ original sound - Tionne🩶

2. Fenty Beauty by Rihanna

While it might seem surprising to see Fenty Beauty on an underrated list, the brand’s full range of products still deserves more attention. Beyond the well-known foundations, their “Gloss Bomb Universal Lip Luminizer” is a game-changer for achieving that perfect, glossy finish without being sticky. The “Pro Filt’r Instant Retouch Setting Powder” is another favorite, known for its lightweight formula and diverse shade range that caters to all skin tones. Rihanna’s brand continues to push boundaries and redefine beauty standards, making Fenty Beauty a go-to for beauty enthusiasts.

Fenty Beauty

3. Black Opal Beauty

Black Opal Beauty is one of those classic brands that often flies under the radar but deserves a spot in your beauty collection. Established over 30 years ago, Black Opal has been a staple in the beauty industry for creating products that work for deeper skin tones. Their “True Color Skin Perfecting Stick Foundation” is a favorite for its creamy texture and buildable coverage. Additionally, their “Total Coverage Concealer” is perfect for brightening up the under-eye area and covering blemishes. Black Opal’s range of products continues to offer effective solutions for achieving flawless skin, making it a brand that’s both reliable and underrated.

These Black-owned beauty brands might not always be in the spotlight, but they offer exceptional products that deserve a place in your beauty arsenal. From Mented’s inclusive shades to Fenty’s innovative formulas and Black Opal’s classic staples, these brands prove that there’s more to explore beyond the mainstream beauty market.

---

YOU MAY ALSO BE INTERESTED IN:

SHARE TO SOCIAL MEDIA