Kendrick Lamar Breaks Michael Jackson’s Record for Most Watched Super Bowl Halftime show
Kendrick Lamar’s Super Bowl LIX halftime show breaks records with 133.5 million viewers, surpassing Michael Jackson’s legendary 1993 performance. We discuss it here!
Kendrick Lamar performs at Bonnaroo music festival in Manchester, Tennessee in 2023.
Photo Cred: L Paul Mann
By: Joshua Martin
Less than two months into 2025 and Kemdrick Lamar has secured another huge achievement. His Super Bowl LIX halftime show is now the most watched half time show of all time. Surpassing Michael Jackson’s iconic Super Bowl XXVII halftime performance over 30 years ago.
Roc Nation, Apple Music and the NFL announced the feat on Tuesday (Feb. 11). The record performance had 133.5 million viewers glued to the screen, which outdrew the game’s 126 million, according to reports. Despite the history and narratives going into the game, more than seven million people were more invested in seeing the Compton rapper set the stage on fire.
“We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers.”
Michael Jackson’s legendary 1993 performance drew 133.4 million viewers, meaning the 37 year old only edged out MJ by 100,000 people. The gap was a little wider in comparison to Usher’s instant classic performance last year that drew in a massive 123.4 million viewers. Nonetheless, the three most watched halftime shows of all time are from African American artists, a huge win for Black History Month.
Lamar’s halftime set featured spoken portions by Samuel L. Jackson, SZA, who he is set to tour alongside this summer, on their collaboration track “Luther” and “All The Stars” with special appearances by Mustard and tennis legend Serena Williams. As the world eagerly anticipated his GRAMMY Award winning hit “Not Like Us,” the Pulitzer Prize winner stared directly into the camera and smirked when he rapped the line “Say Drake.” Seconds later the camera cut to Williams as she crip walked to the track.
To watch the entire performance, click the link below
Kendrick Lamar's Apple Music Super Bowl Halftime Show
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247 Live Culture Presents: Black on Repeat – Black History Month Music Playlist
In honor of Black History Month, 247 Live Culture has curated a special playlist titled ‘Black on Repeat: Black History Month Edition’—a collection of 73 timeless classics available now on Spotify. We discuss it here!
247 Live Culture Presents: Black on Repeat – Black History Month Music Playlist
By: Vianca Mireya
Music has always been at the heart of Black culture, shaping history, inspiring movements, and bringing people together through powerful melodies and unforgettable lyrics. In honor of Black History Month, 247 Live Culture has curated a special playlist titled Black on Repeat: Black History Month Edition—a collection of 73 timeless classics available now on Spotify. This playlist celebrates the iconic artists and songs that have left a lasting impact on music and culture, inspiring generations and remaining forever on repeat.
A Tribute to Black Music Legends
From the soulful harmonies of The Isley Brothers to the undeniable groove of Maze & Frankie Beverly, the playlist is a journey through decades of Black musical excellence. It features hits from legendary artists such as Michael Jackson, Queen Latifah, Luther Vandross, Bobby Brown, 2Pac, Chaka Khan, Warren G, TLC, Soul For Real, and more!
This carefully curated selection highlights the evolution of Black music, from soul and funk to R&B and hip-hop, showcasing the immense influence of Black artists across all genres.
Black Music is bigger than entertainment; it’s a movement. From the civil rights anthems of the 1960s to the protest songs of the 90s and the self-empowerment messages of today, Black musicians have consistently used their voices to tell stories, uplift communities, and fight for change. 247 Live Culture recognizes the importance of these contributions and seeks to honor the legends who paved the way for future generations.
Music has a way of bringing everyone together, and Black on Repeat: Black History Month Edition is our way of honoring the artists who have shaped culture and created classics that will stand the test of time. Whether you’re revisiting old favorites or discovering new gems, this playlist is a celebration of Black excellence in music.
Listen now on Spotify and celebrate Black History Month with us through the power of music!
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Alternative R&B: A Love Letter To Black Culture
Alternative R&B, which is at times referred to as Indie R&B, is a style of music that originated in the late 2000s, drawing inspiration from its sister-genre of contemporary R&B and serves as an abstract painting of our resilience and ability to transform. We discuss the rise of Alternative R&B here!
By: Cory Utsey
The genre of rhythm of blues, also known as R&B, has remained a staple in the Black community since it first took roots in the 1940s.
As a culmination of blues-inspired music, fast-paced rhythm, jazz, and light-hearted lyrical content, these songs hold the power to take listeners through a euphoric ride full of love, life, and redemption.
The term “rhythm and blues” was coined by music journalist Gerald “Jerry” Wexler in an attempt to replace the then-popular phrase “race music”, which was labeled offensive, while also marketing this new sound that had become popular in Black circles.
As the genre began to be associated with Black adolescence and late-night club scenes in the 1950s, it started to be seen as low-quality in comparison to Jazz music, which was regarded as a more refined form of Black expression. However, as R&B began to incorporate funk and soul, along with relatable lyrics about love, it was seen as more of an umbrella term for contemporary Black expression.
Nowadays, R&B and each of its sub-genres are easily accessible and highly revered-- especially alternative R&B.
Alternative R&B, which is at times referred to as Indie R&B, is a style of music that originated in the late 2000s, and it draws inspiration from its sister-genre of contemporary R&B.
Contemporary R&B combines elements of traditional R&B with lush, disco-like production and a distinct rhythm that is reminiscent of early hip-hop. It is best represented by artists such as Beyonce, Michael and Janet Jackson, and Usher.
Alternative R&B, on the other hand, takes some of those same attributes that are found in contemporary and traditional R&B, and fuses them with more prominent bass and vocals that almost feel like an echo.
As a versatile style of music, no two artists sound the same.
The airy, angel-like voices of singers like Brent Faiyaz or SZA can reel you in as they talk about toxic love and heartbreak, while Leven Kali and Syd might make you feel like you are seated on a cloud, so long as you tell them what you like. Solange might facilitate Black pride while providing a haven for different aspects of the Black experience, while Xavier Omar and Lucky Daye might have you aching for that “Old School” love.
The Internet - Girl (Official Video) ft. KAYTRANADA
Lucky Daye - How Much Can A Heart Take (Lyric Video) ft. Yebba
The subject matter varies from love and sex, to spiritual anecdotes and commentary on what is going on in the world.
If music has been a canvas for the expression of our pain, our joy, and our love, then alternative R&B is an abstract painting of our resilience and ability to transform.
Alternative R&B is the sister, the cousin and the love-child of the many different genres in which Black people have made a mark, and it is undoubtedly one of the most dynamic genres to top the charts in today’s day and age. It is a love letter to Black creativity and Black culture.
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My Letter To Nipsey: "Your Music Helped Inspire Me And Keeps Me Going"
With the tragic death of one of Hip Hop’s icons, staff writer James Teague pens an open letter to Nipsey Hussle, discussing the impact the music has had on his life and millions around the world!
By: James Teague
Throughout my 28 years of living, I was never the type that cried over a celebrity’s death. It just wasn’t my style. I managed to handle such celeb deaths such as Bernie Mac, Michael Jackson, & most recently, Mac Miller. For the most part I’ve gained an idea of how I’m able to handle death simply because it is simply part of the life process. However, with your passing this past Sunday evening, things really hit different for me. I was in the middle of recording my Upcoming podcast when I had got the news. I was shocked and didn’t know how to feel about the incident and when a picture of your body popped up on my Twitter time line, I got sick. I could only pray and wish for the best for you. But then God called you home and that tore the entire team up.
For the first time ever, I found myself locked in a bathroom crying and shedding tears over your death. This incident came as a complete left turn that just ruined my entire productive Sunday. It was so crazy for me realizing and seeing myself crying over your death because it was as if I had lost a family member/mentor. Your music has helped shaped my way of thinking and has gotten me through the tough years in my life. I was introduced to your music back in 2009 when “Hussle in the House” dropped. I was intrigued by the energy you were spreading on that record and had me thinking you was the spawn of Snoop Dogg.
That following year I followed you on your new Mixtape “The Marathon” and that mixtape played a pivotal role during my sophomore year in College. Your music along with all of the other peers that was involved in the “Blog Era” helped play a huge role in me growing into becoming the Man that I am today. The one song that stood out the most to me from your mixtape was “Bigger than Life,” the final cut that played right after “I Don’t Give a Fuck.” At that time, I couldn’t completely comprehend all of the things you were saying on that record, however I knew and understood that everything you were speaking on came from a place of sincerity. That was the day I really had became a fan of your music.
Your whole entire catalog has played a tremendous role in my life as I was transitioning from college kid to college graduate to young adult making his way through life. Your coming out party to the world was the infamous “Crenshaw” mixtape hosted by DJ Drama, which is probably one of my top favorite projects from you ever right next to Victory Lap the album. I remember during this time period I was fresh out of college working in my moms office while just starting off my freelance writing career writing for Elite Daily. I remember when you were talking about the “Proud to Pay” campaign, we all were nuts for thinking what we thought because it was so out of the ordinary and out of the box. Me personally I was intrigued by this but wasn’t sure what to expect from charging your CD $100.
Nipsey Hussle - Crenshaw Blvd
But sure enough you stuck with your guns and when the music was officially released, it did the proper numbers it was supposed to. You even had Jay-Z show his support by buying 100 copies of your CD. It just goes to show that real recognizes real and he saw the potential in you from jump street. As a Black Creative that’s still working towards creating a plan that matches the vision of where I see my life trajectory, your music has helped inspire me and keeps me going through this Marathon we call life. Giving us free game, telling us to trust the process and trust our gut and to have the upmost faith in ourselves and what we do.
Throughout these years leading up to God calling you home, you’ve shaped yourself into becoming the example of what a strong powerful black man is supposed to be and for that I’m forever grateful for you giving all of us the gems we needed to hear. It sucks that you were taken away from us so soon because you were JUST starting to get into your prime. From being fresh off go a Grammy Nomination for your classic debut album Victory Lap to releasing your new single Racks in the Middle with Roddy Rich and also working on creating a collaborative effort with Meek Mill. You also were focusing a lot more on building your community up through new business ventures.
God bless your family, especially Lauren London and your kids because they really need to be surrounded by as much love as possible. Nipsey you may no longer be here with us in the physical form but through your music, interviews and wise words spoken, your spirit will forever live on in us. I think I can speak for all creatives and entrepreneurs affected by this death when I say we HAVE to continue keeping your legacy alive through our work and endeavors. More than ever now, it’s up to us to really focus and shape ourselves into discovering our potential and putting our best foot down in our endeavors. Either way it goes, The Marathon continues for us and we’re going to hold you down and celebrate your life by picking up where you left off. Long Live Neighborhood Nip !!!
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Is Drake The Biggest Artist Of Our Generation?
Drake made history again by breaking a 54 year old record previously held by The Beatles with his 12th top 10 single this year appearing on Billboard’s Top 100 chart! Is Drake the biggest artist of our generation?
By: Omar Cook
In 1964, The Beatles racked in 11 top 10 singles on Billboard’s Top 100 chart. Well that record has been untouched until now. Bad Bunny's "MIA," featuring Drake came in at #5 on the Hot 100 giving Drake his 12th top 10 song of 2018. It’s been over 50 years since that record has been broken, so to say it’s been a great year of success for Drake would be an understatement. Take a look at all of the songs this year that Drake has put in the top 10.
No. 1 (11 weeks), "God's Plan," Feb. 3
No. 7, "Diplomatic Immunity," Feb. 3
No. 5, "Look Alive" (BlocBoy JB feat. Drake), March 3
No. 10, "Walk It Talk It" (Migos feat. Drake), April 14
No. 1 (eight weeks), "Nice for What," April 21
No. 6, "Yes Indeed" (Lil Baby & Drake), June 2
No. 2, "Nonstop," July 14
No. 7, "I'm Upset," July 14
No. 8, "Emotionless," July 14
No. 9, "Don't Matter to Me" (Drake feat. Michael Jackson), July 14
No. 1 (10 weeks), "In My Feelings," July 21
No. 5 (to date), "MIA," Bad Bunny feat. Drake, Oct. 27
This also becomes Drake’s 32nd Top song of his career which is the most for any individual male ever. With that being said, it’s hard to downplay his success. Drake is literally a walking hit maker and just about any song he hops on becomes a hit. It’s crazy to see the amount of success he’s built since the end the of Degrassi. I mean honestly, who would have predicted that wheelchair Jimmy was going to become one of the world’s biggest music artists?
Regardless of what you can say about someone else being a better singer or better rapper than Drake, the facts are no ones produces more hits than Drake and he’s more appealing musically to a broader audience. Even despite a beef with Pusha T that many people felt he lost and went about the wrong way for throwing out the white towel, he still managed to put out a hit album after that and is still breaking records.
Even among artists such as Beyonce or Rihanna, Drake has managed to position himself as consistent headliner. From Drake’s first project Room For Improvement, he’s consistently managed to evolve his music style to keep up with trends and stay atop the charts. it’s extremely difficult for an artist to remain in the spotlight or “relevant” for an extended time period, but Drake has done it for the past decade. No hating over here, we have to give respect where it’s due; Drake is the biggest artist of our generation.
Meet Joshua Martin, Senior Video Editor for 247 Live Culture!
Email: Joshua@247LCTV.com