Kendrick Lamar Breaks Michael Jackson’s Record for Most Watched Super Bowl Halftime show

 
Kendrick Lamar

Kendrick Lamar performs at Bonnaroo music festival in Manchester, Tennessee in 2023.

Photo Cred: L Paul Mann

By: Joshua Martin

Less than two months into 2025 and Kemdrick Lamar has secured another huge achievement. His Super Bowl LIX halftime show is now the most watched half time show of all time. Surpassing Michael Jackson’s iconic Super Bowl XXVII halftime performance over 30 years ago. 

Roc Nation, Apple Music and the NFL announced the feat on Tuesday (Feb. 11). The record performance had 133.5 million viewers glued to the screen, which outdrew the game’s 126 million, according to reports. Despite the history and narratives going into the game, more than seven million people were more invested in seeing the Compton rapper set the stage on fire. 

We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers.
— Roc Nation via Instagram 

Michael Jackson’s legendary 1993 performance drew 133.4 million viewers, meaning the 37 year old only edged out MJ by 100,000 people. The gap was a little wider in comparison to Usher’s instant classic performance last year that drew in a massive 123.4 million viewers. Nonetheless, the three most watched halftime shows of all time are from African American artists, a huge win for Black History Month.

Lamar’s halftime set featured spoken portions by Samuel L. Jackson, SZA, who he is set to tour alongside this summer, on their collaboration track “Luther” and “All The Stars” with special appearances by Mustard and tennis legend Serena Williams. As the world eagerly anticipated his GRAMMY Award winning hit “Not Like Us,” the Pulitzer Prize winner stared directly into the camera and smirked when he rapped the line “Say Drake.” Seconds later the camera cut to Williams as she crip walked to the track.  

To watch the entire performance, click the link below

Kendrick Lamar's Apple Music Super Bowl Halftime Show


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