Kendrick Lamar Breaks Michael Jackson’s Record for Most Watched Super Bowl Halftime show
Kendrick Lamar’s Super Bowl LIX halftime show breaks records with 133.5 million viewers, surpassing Michael Jackson’s legendary 1993 performance. We discuss it here!
Kendrick Lamar performs at Bonnaroo music festival in Manchester, Tennessee in 2023.
Photo Cred: L Paul Mann
By: Joshua Martin
Less than two months into 2025 and Kemdrick Lamar has secured another huge achievement. His Super Bowl LIX halftime show is now the most watched half time show of all time. Surpassing Michael Jackson’s iconic Super Bowl XXVII halftime performance over 30 years ago.
Roc Nation, Apple Music and the NFL announced the feat on Tuesday (Feb. 11). The record performance had 133.5 million viewers glued to the screen, which outdrew the game’s 126 million, according to reports. Despite the history and narratives going into the game, more than seven million people were more invested in seeing the Compton rapper set the stage on fire.
“We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers.”
Michael Jackson’s legendary 1993 performance drew 133.4 million viewers, meaning the 37 year old only edged out MJ by 100,000 people. The gap was a little wider in comparison to Usher’s instant classic performance last year that drew in a massive 123.4 million viewers. Nonetheless, the three most watched halftime shows of all time are from African American artists, a huge win for Black History Month.
Lamar’s halftime set featured spoken portions by Samuel L. Jackson, SZA, who he is set to tour alongside this summer, on their collaboration track “Luther” and “All The Stars” with special appearances by Mustard and tennis legend Serena Williams. As the world eagerly anticipated his GRAMMY Award winning hit “Not Like Us,” the Pulitzer Prize winner stared directly into the camera and smirked when he rapped the line “Say Drake.” Seconds later the camera cut to Williams as she crip walked to the track.
To watch the entire performance, click the link below
Kendrick Lamar's Apple Music Super Bowl Halftime Show
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Usher Set to Headline Super Bowl LVIII Halftime Show in Las Vegas
The NFL has confirmed that grammy award winning artist, Usher, is confirmed as the headlining act for the Super Bowl Halftime Show in 2024, which will be presented by Apple Music. We discuss it here!
Usher was present at the Philips Arena in Atlanta, Georgia, for the V103 Winterfest Concert, held on December 10, 2016
Credit: Jamie Lamor Thompson/Shutterstock
By: Omar Cook
The NFL has confirmed that grammy award winning artist, Usher, is confirmed as the headlining act for the Super Bowl Halftime Show in 2024, which will be presented by Apple Music. This highly anticipated performance is scheduled for February 11, 2024, and will be held at Allegiant Stadium in Las Vegas. This will be huge for the city of Las Vegas as this will be the first time the Super Bow has been held there.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before,” Usher stated. “Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
With a career spanning several decades, he has achieved a multitude of chart-topping hits, including iconic songs like "Yeah!," "Burn," and "Confessions Part II." These songs not only dominated the charts but also became anthems of their time.
His remarkable success is evidenced by the numerous accolades he has garnered throughout his career. Usher boasts a collection of prestigious awards, including multiple Grammy Awards, Billboard Music Awards, and MTV Video Music Awards. His innovative music videos and electrifying live performances have consistently captivated audiences worldwide.
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show,” stated Seth Dudowsky, the head of music for the NFL.
LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII
— Usher Raymond IV (@Usher) September 24, 2023
———@nfl, @rocnation, @nfloncbs pic.twitter.com/kezBpyabAD
This will be the fifth year of a partnership between the NFL and Roc Nation to produce the Halftime Show. The two parties made a deal in 2019 which has culminated in some amazing performances year after year. The previous shows include performances from Shakira and Jennifer Lopez (2020), The Weeknd (2021), a legendary Hip-Hop hip-hop show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).
This is the second year of the Super Bowl’s partnership with Apple Music after a 10 year sponsorship from Pepsi. The show is set to be produced by DPS, including executive producers Roc Nation and Jesse Collins. It will be directed by Hamish Hamilton.
Usher's influence extends beyond his chart achievements and awards; he has played a pivotal role in shaping the landscape of contemporary R&B and pop music. His enduring impact on the industry and his ability to reinvent his sound have solidified his status as one of the most successful and influential artists of his generation.
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KenTheMan Hosts 304 Hour At Canopy Club In LA
KenTheMan hosted 304 Hour at the Canopy Club in LA to celebrate landing her deal with Roc Nation and her latest EP ‘Back To 304’n’. We discuss it here!
KenTheMan
Introducing the one and only Ken The Man – a fierce female hip-hop lyricist hailing from the heart of Houston, Texas, and making her indelible mark on the pages of women's music history. Don't let the name fool you; Ken Despite her name, Ken The Man is all about celebrating her womanhood. She's known for bringing a bold and confident energy to both her music and her real-life persona.
In 2020, she embarked on her musical odyssey, dropping her electrifying single 'He Be Like' which skyrocketed to over 10 million Spotify streams. A symphony of seduction and empowerment, her music struck a chord that resonated deeply with listeners. Ken The Man's lyrical masterpieces are a testament to female strength and unabashed self-expression, arriving on the scene precisely when the clamor for female rap artists to unapologetically embrace their sexuality was at its peak.
Just recently, the streets of Culver City were set ablaze as Ken hosted an unforgettable soirée, the 304 Hour, at the swanky Canopy Club in Culver City. This celebration marked the release of her EP 'Back to 304’n,' and each cocktail boasted the essence of her chart-topping tracks – from the lively rhythms of 'Keep Going' to the unapologetic vibes of 'I Love A Freak' and the fierce energy of 'Poppin Shit.' Amidst the flow of libations, Ken worked the room with finesse, dancing, and networking, all the while showering gratitude on her supporters.
As if a cascade of champagne couldn't suffice, news broke that KenTheMan had joined the illustrious ranks of Roc Nation, founded by none other than Jay-Z himself. It's no surprise that her raw talent and down-to-earth charisma have captured the attention of this powerhouse label. With tracks like 'Not My Nigga,' amassing over 20 million streams and setting TikTok ablaze, KenTheMan's unfiltered authenticity is waking the world up to her talent.
The vibes continued as the DJ dropped 'I Love A Freak,' and got the entire crowd dancing. In this track, the southern belle shared her sexual fantasies with confidence while celebrating sexual liberation and securing the bag. And speaking of bags, the evening ended on a high note as guests were gifted signature 304 bags containing a curated blend of goodies, capturing KenTheMan's essence in every swag-filled item.
KenTheMan - I Love A Freak (Official Video)
In her 8-track EP 'Back To 304’n,' you'll get an unadulterated dose of Ken – a symphony of vibes and bars that's an absolute must-listen. With anthems to fuel your pre-night-out rituals, empower your self-love journey, or just remind you of your extraordinary worth, this project you won't want to skip. And brace yourselves – KenTheMan is taking her 304 talents on the road with the 'Back To 304’n' tour, kickstarting in Denver, Colorado on September 19th. Get ready to groove to 'Back to 304’n' – available on all streaming platforms right now. And if you're seeking an experience that transcends sound and space, snag your tickets for the tour. Check out the details below!
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Jay-Z Bids for Caesars Palace in New York City
Jay-Z's Roc Nation has submitted a proposal to establish a casino in Times Square as part of their bid for a gaming license in New York City. We discuss it here!
Las Vegas, NV, USA: September 23, 2011 - Jay-Z performs at the inaugural iHeartRadio Music Festival at the MGM Grand Garden Arena.
Credit: Brian Friedman via Shutterstock
By: Adonis Armstrong
Billionaire JAY-Z, renowned for his numerous performances in New York City, is now seeking to present a fresh form of entertainment upon the city's most vibrant plaza.
A plan has been presented by the Grammy Award-winning artist through Roc Nation on May 11th, proposing the establishment of a casino at Times Square. This announcement coincides with Roc Nation's revelation that a gaming license would soon be granted to New York City, as confirmed by a letter from the company, which cites the passage of a bill in the state legislature.
JAY-Z's company provided a comprehensive statement to New York, outlining the reasons why it deserves to be granted the license in preference to other contenders. In a statement, “The winning licensee must always put the well-being of New Yorkers at the top of their agenda and do right by its residents. This is too important of a moment in our city illustrious history."
— Roc Nation (@RocNation) May 11, 2023
Caesars Palace, the resort that Jay-Z is seeking to bring to New York City, is a popular destination for tourists and locals alike in Las Vegas. Known for its luxurious amenities and top-notch entertainment offerings, the resort has become a hallmark of the Las Vegas Strip.
Should they be granted the license, Roc Nation unveiled their proposal to attract more tourists to NYC, enhance public transportation, support local businesses, and provide opportunities for all. The company emphasized that their bid includes a commitment of $115 million towards diverse theater programs, such as offering childcare services for Broadway employees and their families.
While the bid is still pending approval and anticipated to be chosen by the state of New York by the end of the year, many New Yorkers should feel excited about the prospect of having a world-class casino resort in their city. However, as usual, there may be some who don't want the casino due to concerns about increased traffic in an already busy area. If Roc Nation is granted the license, it could signify a new chapter in the city's entertainment history, with Jay-Z leading the industry's expansion into the world of gambling.
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Meet Joshua Martin, Senior Video Editor for 247 Live Culture!
Email: Joshua@247LCTV.com