Jhamasa Drops New Single "Blue Baby"
LA Singer Jhamasa dropped a new single called “Blue Baby”! Jhamasa Dropped her first EP eleven:11 earlier this year and a music video to her single “Bad Mamma Jhamma”. Check it out here!
By: Omar Cook
LA Singer Jhamasa dropped a new single called “Blue Baby”! The song gives an old school R and B feel over a smooth, relaxing beat. A song that you will for sure have on repeat. Jhamasa Dropped her first EP eleven:11 earlier this year featuring 4 solo tracks and a music video to her single “Bad Mamma Jhamma”. This singer has definitely made a name for herself this year by dropping dope music and participating in a handful of performances in the Los Angeles area. Check out the new single below!
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
B.K. Habermehl Drops Video To "Owe Me That"
Singer B.K. Habermehl dropped a hot visual to her debut single “Owe Me That”, which focuses on the theme of self love and healing! Check it out here!
By: Omar Cook
Singer B.K. Habermehl dropped a hot visual to her single “Owe Me That”! “Owe Me That” was the debut single released from B.K. Habermehl, but with just a short catalogue of music she is already proving she belongs. The song gives you a mood of good feelings as she talks about healing and self love. Check it out below!
B.K. Habermehl - Owe Me That (Official Music Video)
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
LijahT Talks Release Of His New Mixtape "Real Negus Stories"
West Coast rapper LijahT dropped his new mixtape “Real Negus Stories” which features a dope 7 track playlist! Check it out here!
“People can expect the unexpected when they hear the project!”
By: Omar Cook
West Coast rapper LijahT dropped his new mixtape Real Negus Stories which features a dope 7 track playlist! “In all honesty I feel like all seven songs are a must listen because they all give you a different perspective about me and changes your mood in a heart beat.”
LijahT is keeping the music pushing after releasing his project Lij earlier this year and Baby to the Game last year. “This project separates from my previous because it really shows the growth and development in my music and quality of it as well because I finally linked with an engineer who makes my life way easier. Me and my boy Khyl love what we do and we really buckled down on this project and brought out our best work to date.”
You can hear the west coast hip hop feel on every track. LijahT gives you that 90s west coast sound throughout the whole tape. “I came up with the title while listening to the Kendrick Lamar song “I” because Negus represent royalty and I feel like at this point the stories I do share are Royal to my fans so that’s why I named it Real Negus Stories.” Check out the tape below!
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
Taz Tikoon Talks Music Inspiration, Best Projects And More!
Virginia Rapper Taz Tikoon sat down with us in an exclusive interview to discuss how she came up with her name, music inspiration, and her best projects to date!
By: Omar Cook
Virginia Rapper Taz Tikoon sat down with us in an exclusive interview to discuss how she came up with her name, music inspiration, and her best projects to date! Check out the full interview below!
Who’s Hot? Exclusive Ep. 1 | Taz Tikoon Talks Music Inspiration, Best Projects And More!
YOU MAY ALSO BE INTERESTED IN:
YOU MAY ALSO BE INTERESTED IN:
LijahT Drops New Song "Sins Away"
West Coast rapper LijahT dropped a new song called “Sins Away”! The track features a sample of J. Cole’s song “St. Tropez”. Listen here!
By: Omar Cook
West Coast rapper LijahT dropped a new song called “Sins Away”! The track features a sample of J. Cole’s song “St. Tropez”. LijahT is keeping his momentum rolling after releasing his album LIJ earlier this year. Check out the song below!
LijahT - Sins Away
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
Lamar Jay Performs Live At 247LC Fall Showcase
West Coast singer Lamar Jay performed live at our first 247 Live Culture Fall Showcase at Late Sunday Afternoon in Los Angeles! Check out the full performance here!
By: Omar Cook
West Coast singer Lamar Jay performed live at our first 247 Live Culture Fall Showcase at Late Sunday Afternoon in Los Angeles! Lamar headlined the event which featured rising artists Jhamasa, Chari’ Joy, Yapi Drew, and Lijah Turner. Check out the performance below!
Lamar Jay Performs Live @ 247LC Fall Showcase
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
THEMOSTCRITICAL Talks Doing #OneTakeTwosday For 30 Consecutive Weeks
West Coast rapper THEMOSTCRITICAL created a weekly visual freestyle campaign that has been going strong for over 30 consecutive weeks! Check out what he had to say about how this idea was put into motion!
By: Omar Cook
West Coast rapper THEMOSTCRITICAL created a weekly visual freestyle campaign that has been going strong for over 30 consecutive weeks! This rising artist uses his creativity and an authentic approach to putting together lyrics to create a weekly challenge that people can look forward to. Check out what he had to say below about how this idea was put into motion!
“One Take Twosday (#onetaketwosday on IG) was an idea that came from me desiring to execute a more effective and sustainable marketing strategy/campaign than I had at the time, and to that point overall. In a word - I needed to get my name out there way more. That's every independent artist's dilemma to get to the next phase of their career to me. The compounded issue with that, you learn, is that sh--t is expensive af. In money or manpower. And the higher you aim to rise the more that it becomes an "and," not a question of "or."
To start though, most of us don't have either. I realized this demise time and time again: You pour your heart and resources, and money into a project - album, mixtape, or full-length single accompanied by the most industry-standard music video your budget can possibly afford (or more), release it to the world with the highest hopes that this is the one that's going to take you from this level to that level, or at least make you the hometown hero, then...6 months later...you still can't even get enough views to fill your small high school gym. Devastating. It's absolutely crushing. On top of that, since you gave everything you had materially, it's going to be another 6+ months before you can follow up with an equally satisfying effort.
The cycle repeats itself until you get too exhausted from trying to no avail, or too much time passes you by and you cannot gain or maintain relevance. So, you go live in the "real-world" because it's just not working. I've seen it firsthand and been on the edge of falling victim to the aforementioned outcome. All of this is the "industry" side of the music industry that we as true independent artists fail to grasp. There is a whole entire marketing department and engine propelling our favorite artist's given-project forward to our ears around the world. Still to this day even in the DIY internet age.
With that being said, if you want to have a chance in the industry on any level, you have to think like the industry, not just the musician. Unless you're fortunate enough to have an entity, or a team thinking like that for you. Again, most of us do not at first. That was the spark of the campaign. That level of understanding, finally. After countless unsatisfying results. The next inspiration was observing the current landscape of the ways music is consumed, marketed by my peers and contemporaries, and my place within it all, to determine what might work best for me in my world.
I came to a few conclusions based on my personal experience: 1) Instagram is the hottest social media platform out, currently, for consumers and brands alike (the brands follow the consumers, and the consumers love Instagram right now. If I wanted my brand to grow in trend with the times it had to have an active presence on Instagram. 2) The power of video is stronger than it has ever been in history, especially for musicians. 3) Content...rather CONSISTENT content is King in order for any brand to prosper on IG. 4) As an emerging artist or brand on Instagram, you must utilize it as a media outlet in the same way as (and in place of) TV...no one is watching television anymore, everyone is watching Instagram...and television broadcasts shows.
Therefore, an emerging brand such as myself must put on a show in some way, shape, or form to stand out in it's infinite sea of content. In so many words, you have to give people something to look forward to watching consistently. 5) Music videos are obviously the key remote marketing tool for a musician aside from the inherent music itself...but that shit can get EXPENSIVE as we've been over. And without outside investors or funding...it can get ugly when you're talking about trying to replicate the process in a consistent marketing campaign.
After witnessing the great success of a completed 30-day freestyle challenge on Instagram by LA-rapper Quincy White, along with the success of an attempted 365-day song release challenge embarked on by Black OC with a local artist, I was convinced that some sort of elongated weekly-release challenge, ideally, year-long, powered by IG's 1-minute video attribute was the most prominent, cost-effectively sustainable, and realistically achievable campaign that I could execute and replicate to market my brand best as I gathered the necessary resources for full-length releases.
Now, over 30 consecutive weeks-in, I can confidently say this one of the best and most effective ideas of mine brought to fruition. The quality and quantity of growth I've seen is amazing and often hard to believe. The reception has been more gratifying than I could've imagined. It's something that my fans will remember and smile on years from now, and talk about as something they got to see from-the-ground-up, no gimmicks or clout-schemes.
My Day Ones will always know that this was real and they witnessed it start from nothing. Because of its authenticity it's gained me some true, loyal believers. I've inspired many people in the effort, and inspired myself to go for the seemingly impossible like never-before. It's been affirmation, and reaffirmation, of my, and more importantly, our, power and potential to achieve whatever we desire. And that's the biggest reward of the whole idea made-manifest.”
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
T. Mason Drops New Visual For "Hard To Find"
Rapper T. Mason dropped a dope new visual for his song “Hard To Find” which is a single off his latest project Got Home Late! Check it out here!
By: Omar Cook
Rapper T. Mason dropped a dope new visual for his song “Hard To Find” which is a single off his latest project Got Home Late! The song has a laid back vibe with the perfect visuals to go with it! T. Mason has been rolling this year with great releases and this video is no exception! Check it out below!
T. Mason - Hard To Find (Directed by B.Rxb)
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
Who's Hot? 7 New Artists You Need To Know Vol. 5
We're giving you our 5th edition of 7 of the hottest new artists that may be flying under your radar! These are artists who are ready to change the landscape of hip hop and let their talents fly! Check them out here!
By: Omar Cook
We're giving you our 5th edition of 7 of the hottest new artists that may be flying under your radar! These are artists who are ready to change the landscape of hip hop and let their talents fly! Check them out here!
1. Lamar Jay
“I describe my music as pain medicine. I’ve found my musical purpose and that is to help others as much as I can. That is my job. What separates me from other artists is, I’m just me and that’s all I can be.”
West Coast singer Lamar Jay has been making for a while with some of his most popular songs being “Bad Habits”, “The Masses”, and “Joy”. This artist is extremely talented and has a vibe that just about anyone can get into. His mixtape released of A Better Tomorrow and Heaven Only Knows are full of vibes all the way through that are perfect for those long car rides. Lamar Jay has a dope catalogue of music, check him out below!
Lamar Jay - Why Lie (Official Video)
2. Maui Max
“I just say I don’t rap like anybody you’ve heard and that’s because I really believe that. Nobody sounds like me and I don’t sound like anybody. Especially people my age and coming up like I am. I rap how I think a dope rapper should approach a beat not what I think everybody wants to hear.”
East Coast rapper, Maui Max hails from Newark, New Jersey but now resides in Atlanta, Georgia. Maui Max just released a new album titled Everything Works Out Fine and it is fire! We’ve interviewed a lot of talented artists on this platform, and this is easily one of the most under the radar rappers out right now. Maui Max brings a dope flow with raw lyrics and just about every song is a banger in it’s own right. He does a good job of making music you can vibe to, and music you can turn up to while still holding true to his own originality. Maui Max embodies what a true lyricist is by giving you raw lyrics mixed with authentic passion for his craft.
Maui Max - EWOF (Prod. LaCoMusic) (Everything Works Out Fine The Tape OUT NOW)
3. Lex Culture
“I describe my music as motivating, music for the soul. What separates me is that I’m not trying to fit in anyone’s category. One thing I’m big on is that I’m not selling sex in my music and I’m letting young women know that you don’t need to advertise sex in order to be seen or heard.”
Lex Culture is a singer/songwriter/rapper from Oakland, California! This hot new artist has an ultimate goal to motivate the youth, and tell her story of what it’s like growing up in her shoes with aspirations of inspiring someone else to do the same. Lex Culture is a multitalented person being a former Basketball player & 3x National Amateur Boxing Champ. She recently released a couple new tracks called “Solitude” and “2am in Oakland”. This artist has her own unique sound and has the talent to switch between rapping and singing successfully and brings a feel good vibe to her music.
4. Shamba
“If I had to describe my music, I’d just say it’s real. Real stories, real emotions. I feel the emotion behind it is what separates me from other artists. I spill so much of myself into every word and note, that I think it is close to impossible to not feel it when you hear it.”
Shamba is a rising singer from Georgia! Shamba was born in New Jersey and raised in Georgia and comes from a family of musical creatives. She is the daughter of former So So Def recording artist Fundisha and the prominent DJ Shakim, (Bow wow, Da Brat, BBD, New Edition, Blackstreet), so Shamba was born prepared to take on the role of super stardom. Shamba has evolved into a multi-faceted entertainer who is beginning to create her own lane. She recently released a new EP title Reset which is definitely a project you need to check out! If you enjoy good vibes and originality, this is an artist for you.
Shamba The Artist - Red Lights (Official Video)
5. Rashè Supreme
“What motivates me is everything I ever thought and dreamed of and wanting it to come into existence. Also making the world a better place with all I have to offer. Success to me is just being yourself and being happy.”
Rashè Supreme is a rising lyricist hails from Landover, Maryland. Listening to his music, you can hear the realness in his lyrics, coming from a place of authenticity. Rashè Supreme is using his voice and platform to tell his own story and struggles through his music. This artist speaks on real issues and is looking to empower people through his music.
6. Marian Richards
“My music is a mix of pop and rnb. You will always find that chill, retro vibes in my songs with sometimes caribbean sonorities. I just have my own vibes.”
Noemie Marian Richards is a singer/songwriter/composer from Paris, France! Marian grew up in a musical family and before getting into the music industry, she furthered her education in international trade, but music has always been what she wanted to do for a living. She recently dropped her debut EP titled Mood as well as a new music video titled “Roots”. This up and coming artist has a talented voice mixed with her own style and accent. Be on the lookout for new music coming from this artist as she looks to make international headlines!
Marian - Flamingos
7. Kindal Tate
“Just having the gift to heal people with music how music has healed me is what motivates me. It’s our responsibility as artists to create real art that can help people or change the world.”
Singer/Songwriter/Producer Kindal Tate hails from Northridge, California and uses her jazzy vibes to fuse with a variety of different genres. Kindal is an extremely talented vocalist who produces music that is soulful with good vibes! She dropped a dope EP earlier this year titled Self Care as well as a new song titled “Lessons”. Kindal Tate is a rare talent and a must see live!
Kindal Tate - Finesse
YOU MAY ALSO BE INTERESTED IN:
SHARE TO SOCIAL MEDIA
Jhamasa Drops New Visual For "Bad Mamma Jhamma"
Los Angeles singer Jhamasa dropped a new visual for her song “Bad Mamma Jhamma”! Check it out here!
By: Omar Cook
Los Angeles singer Jhamasa dropped a new visual for her song “Bad Mamma Jhamma”! This song is more upbeat from the music that Jhamasa typically makes and it definitely shows her ability to make different types of music, a banger for sure. Jhamasa has been rolling lately after dropping a visual in August for her song “Cold Blue”. Both tracks are featured on her new EP Eleven:11. Jhamasa will be performing in the 1st 247 Live Culture Fall Music Showcase in Los Angeles on October 5 so be on the lookout for more of this artist! Check out the video below!
Bad Mamma Jhamma (Official Music Video)