Kevin Durant Signs Lifetime Deal with Nike
By: Adonis Armstrong
Today April 28th, Boardroom, the media network of NBA star Kevin Durant, announced that he had signed a lifetime contract with Nike, thereby joining an exclusive group of basketball players who have signed with the brand, such as Michael Jordan and LeBron James. Durant, who is 34 years old, will now be associated with Nike for the rest of his career.
The partnership between the basketball star and Nike began in 2007. Over the years, they have collaborated on 15 signature shoe releases, with the 16th expected to come out soon. In addition to footwear, Nike has also worked with Durant on his family foundation and EYBL program, showcasing the depth of their partnership beyond just the basketball court.
A true honor to be in the game for life with @Nike https://t.co/VNj1IJUVWG
— Kevin Durant (@KDTrey5) April 28, 2023
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically,” Durant said on the deal. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.
The newly signed lifetime deal between Durant and Nike includes their continued partnership on community and philanthropic projects, as well as footwear and apparel. Nike's EVP of Global Sports Marketing, John Slusher, commented on Durant and the agreement in a statement.
“As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years. We look forward to continuing to serve the next generation of athletes together,” he said.
As Durant closes out a new deal, he aims to add another Larry O’Brien championship trophy to his resume after helping the Phoenix Suns advance to the second round of the NBA playoffs by defeating the Los Angeles Clippers 4-1. He and the Suns will face the Denver Nuggets in the second round, beginning this Saturday, April 29th.
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