New Beats Campaign Features Angel Reese, Sha'Carri Richardson, and Naomi Osaka as Stars
Angel Reese, Sha'Carri Richardson, and Naomi Osaka take center stage in promotional materials for the latest Beats Solo 4 line, drawing inspiration from their individual sports. We discuss it here!
Angel Reese poses at the WNBA draft.
Photo cred: Robyn Mowatt/Getty Images
By: Adonis Armstrong
Beats, a company known for its innovative audio products, has unveiled its latest offering, the Beats Solo Buds wireless headphones and the much-anticipated Beats Solo 4 headphones. Angel Reese and Sha'Carri Richardson are the stars of this campaign.
Beats Solo Buds combine the best features of the Solo line: portability, comfort and superior audio quality, all in the most compact design. The Solo Buds are the perfect on-the-go companion, delivering a remarkable sound and up to 18-hours of battery life. They also feature an easy one-touch pairing with both iOS and Android. The Solo Buds are available in four premium colors, including Arctic Purple and Matte Black, starting in June.
In contrast, Beats Solo 4 elevates your listening experience through enhanced, robust audio, Personalized Spatial Sound featuring dynamic head tracking and UltraPlush Cushions ensuring unmatched confort. The Solo 4 is a headphone that sets a new standard in innovation. It boasts incredibly long battery life up to 50-hours and supports Lossless Audio through USB-C. The Solo 4 comes in Matte Black and Slate Blue and Cloud Pink. It is available on apple.com for $199.99.
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Power to the Player: How Athletes Are Taking Back Their Agency
From player empowerment, tough contract negotiations, social justice advocacy, ownership amongst athletes, and more, we're witnessing a shift in sports culture. We discuss it here!
By: Prince Hakeem
Since ancient Greco-Roman times, athletes have been some of the most admired members of society. From Koroibos in the first Olympic games in 776 B.C. to LeBron James playing at an elite level in 2021, athletes have long enamored spectators with their god-like abilities and accomplishments.
These physical feats have garnered them riches, influence, and celebrity status. As a result, the concept of the athlete has grown as well. They've gone from being human marvels to the driving force behind today's sports business. More than anything else, the modern athlete has become a symbol—a representation of teams, countries, communities, and traditions. However, what happens when the people who embody these symbols become forgotten and their autonomy diminished.
Ironically enough, the same platform which grants privilege, success, and visibility often becomes their prison—turning them into prisoners of lofty expectations and coerced groupthink. In an increasingly individualistic American society, the line between "team first" vs. the athlete's goals and overall health is becoming blurrier. There's always been this tightrope within sports, especially with social media bringing it more into focus.
From player empowerment, tough contract negotiations, social justice advocacy, ownership amongst athletes, and more, we're witnessing a shift in sports culture. It's no longer "shut up and play ." Better yet, athletes have more control of their narratives and destinies than ever before. They now realize that the sports business model cannot function without them. It's led to more advocacy for radical approaches to the game, compensation, mental health, and legacy. You do not have to look far to find examples of this change.
For starters, look at the developments surrounding tennis star Naomi Osaka. Known for her shy demeanor, Osaka garnered a lot of attention back in June when she announced that she would not participate in press events ahead of the French Open. The 23-year-old cited mental health struggles as her reasoning.
"I've often felt that people have no regard for athletes' mental health, and this rings very true whenever I see a press conference or partake in one," she wrote in a Notes post. "We're often sat there and asked questions that we've been asked multiple times before or asked questions that bring doubt into our minds, and I'm just not going to subject myself to people that doubt me."
Naomi Osaka pulled out of the French Open after refusing to attend press conferences. Osaka says she suffers from depression and experiences, "huge waves of anxiety before I speak to the world's media."
TPN/Getty Images
This, however, did not stop controversy within tennis and the media from arising. Osaka was labeled "selfish" and "entitled" by several media members and old-guard veterans of the sport. The French Open organization hit her with a $15,000 fine and threatened "further and greater consequences if she continued to decline her media obligations." In response, Naomi took matters into her own hands, withdrawing from the tournament altogether.
Instead of giving any further explanation, she advocated for her well-being. Osaka leveraged her power and pulled out of Wimbledon as well. On a bigger scale, the major tournament groups missed an incredible moment. The French Open could have used the opportunity to send a message of support and compassion. It certainly would garner positive publicity, positioning the sport as progressive. They instead opted to "flex" their muscles of tradition to prove a point. Now Naomi sits in a better light-publicly- all because she chose to do what's best for her, sending a message for others to do the same.
The ability to act with agency is more feasible for some athletes to do than others. Someone like Naomi would have an easier time doing this due to the individual nature of their sport. An athlete making personal decisions within team sports is challenging. None more so than in football.
Football is a cultural focal point within American society. The sport has served as the vehicle for racial and social integrations, celebrating the ideals of community and teamwork. It is one of the last and oldest institutions where subordinating one's individual goals for a collective objective is essential. Altruistic-yes-realistic, not so much. Today's football is more about commercial success rather than small-town virtues and values. And when it comes to business, everyone with a stake in the game moves accordingly- in their best interest.
This form of advocacy can be seen with today's NFL stars. There is a multitude of reasons which explain why. It all starts with the NBA's LeBron James. The kid from Akron changed the sports landscape with his infamous "Decision" to join the Miami Heat. Since then, the league has transformed into a player and star-driven commodity. Superteams are the norm, and players leverage their skills to have a say in front office decisions. This influence has crept its way into the NFL.
Despite not having fully guaranteed contracts, players are more empowered in today's game. Thanks to tougher agents, higher standard salaries, the players union, and a stronger CBA, NFL stars can disrupt the system in their favor. Quarterback Tom Brady is a clear example of this. Towards the end of 20 years with the New England Patriots, Brady wanted to help provide some personnel decisions. He wanted the team to surround him with better offensive talent. By the fifth Super Bowl ring, he had more than earned that luxury.
However, he was met with disrespect and even multiple attempts to move on from him. Brady, in the end, had enough of begging the Patriots and went to an organization that respected his word. He leveraged his winning experience for the Tampa Bay Buccaneers to get every receiver he needed for a seventh Super Bowl ring.
Coming off an MVP season, Aaron Rodgers is fighting for his career and legacy. The 37-year-old quarterback is currently in a stalemate with the Green Bay Packers. After years of keeping the organization competitive, Rodgers has had enough of general manager Brian Gutekunst and the front office's dismissive attitude towards him. The tension has been brewing for a while, most notably since the Packers' decision to draft Utah State's Jordan Love in the first round of the 2020 draft. An MVP season including 4299 passing yards, 48 touchdowns, and back-to-back trips to the NFC Championship game is what Rodgers has as a bargaining chip. And even that could not garner Rodgers enough cache to have input in offensive personnel decisions. So now he is using his status as a player to send a message to his team. He has gone on record claiming that he loves his teammates, coaches, and the fanbase. It is not about money or wanting his ego stroked. For Rodgers, it is about legacy and respect for his contributions to the game.
Additionally, athletes are now the source, thanks to social media. They hold their own press conferences on Instagram, make career announcements on Twitter, and dictate negotiations with just a "Like" button. Times have changed, probably for the better. These instances demonstrate how a shift in agency and power is good for the individual athlete and necessary for sports as a whole. It sends a message that doing what's best for oneself should be the norm, not a spectacle.
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Naomi Osaka And Destigmatizing Mental Health Among Athletes
Naomi Osaka’s decision to withdraw from the French Open and be transparent about her struggles, brings about a much needed conversation about the prioritization of mental health over work! We discuss it here!
MELBOURNE, AUSTRALIA - JANUARY 26, 2019: 2019 Australian Open Champion Naomi Osaka of Japan during press conference following her win in the final match at Rod Laver Arena in Melbourne Park
Credit: Leonard Zhukovsky
By: Cory Utsey
Naomi Osaka became quite the household name after defeating former No. 1 women’s single tennis player Serena Williams in 2018. Since then, she has amassed much success as a four-time Grand Slam singles champion, and on Monday May 31, she announced that she would be withdrawing from the Roland Garros French Open.
Naomi Osaka withdraws from the French Open to focus on her mental health.
— 247 Live Culture (@247LC) May 31, 2021
Osaka was recently fined $15,000 for not speaking to the press.
“I am not a natural public speaker and get huge waves of anxiety before I speak to the world’s media.” pic.twitter.com/Jde8TwYjng
In a statement that was released on Twitter and Instagram, Osaka attributed her decision to withdraw to the prioritization of her mental health, as she has long dealt with periods of depression and anxiety.
The announcement of her withdrawal came days after a previous statement in which she announced that she would not be talking to any press during the French Open, citing the media’s general disregard for the mental health of athletes as her reasoning. She was fined $15,000 for her decision to do so.
Her decision has been praised by a number of people and companies, including Nike, Mastercard, Venus Williams and Serena Williams.
Osaka is no stranger to outspokenness or advocacy, as she often uses her platform to speak on police brutality and racial injustice. She has ultimately shown that athletes are still people whose mental health should be prioritized just as much, if not more than, their physical capabilities and contractual obligations.
This is extremely important in the fight to destigmatize mental health conditions among all people, and especially athletes.
The National Institute of Mental Health reports that approximately one in five adults living in the United States suffer from mental illness. Not only do these illnesses vary in severity, but they often have a direct impact on physical health, as they affect one’s ability and desire to engage in behaviors that are healthy.
Although various studies have shown that staying physically healthy and engaged can boost one’s mood and mental health, this does not make athletes exempt from dealing with mental health related issues.
Athletes For Health, a nonprofit dedicated to keeping athletes engaged with the community, states that 33 percent of college students, including student athletes, suffer from mental health related conditions. Of this group, 30 percent of college students seek help for their mental health, but among college athletes, the number of individuals who seek help only falls at 10 percent.
In regards to professional athletes, the number of people who deal with mental health crises such as burnout, anxiety or disordered eating falls at approximately 35 percent.
Professional athletes are susceptible to the everyday conditions that have the ability to adversely affect one’s mental health, along with the added pressure to perform well and maintain public image.
Osaka herself cites the stress and pressure of engaging with the media and saying the “right things” as one that takes a toll.
Her decision to be transparent about her struggles, along with the subsequent prioritization of mental health over work, is one that can certainly be considered admirable.
Mental health is something that all people must keep at the forefront of the decisions they make and the directions they go. Although many are sad to see Osaka’s brief hiatus from the court, her well-being is much more important than titles or accolades.
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Naomi Osaka Is The Star Of The Future After Defeating Legendary Serena Williams Back To Back
There’s nothing better than a blockbuster matchup between two well renowned athletes. Naomi Osaka’s dominant performance over the legend, that is Serena Williams, proves she is ready to carry the torch as the next Tennis great.
Naomi Osaka defeats Serena Williams in the Australian Open Semifinals
By: Tialena Evans
There’s nothing better than a blockbuster matchup between two well renowned athletes. The legend, that is Serena Williams, faced off against another well respected powerhouse, Naomi Osaka, in Wednesday’s Australian Open Semifinals. While this was a highly anticipated match and thought to be a tight three-set battle till the very end, it didn’t quite live up to the hype. Osaka dominated with an overpowering 6-3, 6-4 victory over Williams, thus propelling her to the final.
Serena Williams is undoubtedly one of the greatest, if not the greatest, female athletes to ever grace this earth. She’s even in the conversation of being the greatest athlete that ever was, regarding her 23 Grand Slam Titles and her dominance on the court since a young age.
Although fans would love to watch her play forever, it’s notable to mention that her age has definitely shown in her play lately and new talent like Osaka just has the youth and growing hunger to become the next great.
The two stars first met at the 2018 US Open, their only other Grand Slam matchup, which Osaka also won in straight sets in an upset over Williams. With back to back losses to Osaka, it’s evident that Williams' pedestal is slowly being overtaken.
Naomi Osaka beat Serena Williams to make the Australian Open final © William West, AFP
It must be a weird feeling for Williams to battle the manifestation of her influence. Osaka has shared that she grew up watching the Williams sisters and looked up to Serena’s dominance and work ethic.
“Just to be on the court playing against her, for me, is a dream,” Osaka said.
She doesn’t even want to think about the end of Williams’s career.
“It’s kind of sad when you say it like that because, for me, I want her to play forever,” she told reporters. “That’s a little kid and me.
After Wednesday’s loss, Williams showed her appreciation to the small crowd, twirling around to acknowledge everyone in the stands, holding her hand to her heart, taking in every feeling at once.
During a news conference, when asked if the gestures were in reference to a goodbye, she didn’t quite know what to say. “ I don’t know— if I ever say farewell, I wouldn’t tell anyone, so …” She later becomes too choked up to continue the conference, wiping tears from her face, and exiting the podium.
While Osaka has only won three grand slam titles and has a ways to go in catching William’s legacy, she has an abundance of years ahead of her at only 23 years old. Osaka is undoubtedly cut from the same regal cloth as Williams, and it will be amazing to see what the future holds for her career.