Shedeur Sander signs NIL deal with Nike
Shedeur Sanders, standout Colorado Buffaloes quarterback and son of NFL Hall of Famer Deion Sanders, signs an NIL deal with Nike, continuing his father's legacy with officially licensed apparel and footwear. We discuss it here!
Colorado quarterback Shedeur Sanders #2 is tackled by UCLA defensive line Laiatu Latu #15 during an NCAA college football game between the UCLA and the Colorado, Oct. 28, 2023, in Pasadena, Calif.
Credit: Ringo Chiu
By: Joshua Martin
Standout Colorado Buffaloes quarterback Shedeur Sanders is following his father’s footsteps by signing an NIL deal with the uber popular athletic brand Nike. The son of NFL Hall of Famer Deion Sanders, Shedeur has rapidly emerged as one of college football’s brightest stars. As Deion’s relationship continues with upcoming releases of the renowned Nike Air Diamond Turf Max ‘96, his son will carry the legacy on the field with a deal that includes officially licensed apparel and footwear.
BREAKING: Nike has signed Colorado QB Shedeur Sanders to a NIL footwear & apparel deal. 📄✍️ pic.twitter.com/4M8oWVzijO
— Nick DePaula (@NickDePaula) August 28, 2024
When asked about his father’s iconic line, The 22-year-old shared his thoughts on his future in footwear and the importance of the Nike Deion line.
“I would want to build on it. I want to build on it. Have like a different version. But I think concept, because I feel like it’s more… like now, like just looking at life and looking at everything, it’s more about generational. It’s more about what could be passed down year after year after year after year rather than everybody starting to think they’re whole new wave and whole new because there’s no real substance behind it. ”
Known for his poise in the pocket, strong arm, and ability to lead under pressure, Shedeur has proven he can perform on the biggest stages. In his collegiate debut, he broke Colorado’s single-game passing record with 510 yards, showcasing his pinpoint accuracy and elite playmaking ability.
Colorado opens their season Thursday (Aug. 29) against FCS powerhouse North Dakota State and expectations are at fever pitch after falling short of a bowl game last season. Sanders is currently ranked as one the best quarterbacks in the upcoming NFL Draft and a projected Heisman Award winner.
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A Family Affair: Deion Sanders And Two Sons Begin New Chapter At Jackson State
Deion Sanders looks to build a dynasty at Jackson State University with a stacked recruiting class headlined by his two sons.
By: Tialena Evans
Jackson State University’s football team recently gained a family trio with a familiar name. Retired NFL Hall of Famer, Deion Sanders, officially became the head coach of his two sons after his eldest, Shilo, announced his transfer from the University of South Carolina to JSU in December. Sanders’ youngest son, Shedeur, announced his commitment to the HBCU in November.
Sanders took to Instagram to express his excitement and gratitude for the opportunity to coach his two sons this upcoming spring season.
“Lord I thank u! I couldn’t have never imagined this but you’re able to do exceedingly abundantly above all we may ask or think,” Deion wrote. “Having my sons @shilosanders & @shedeursanders on our team helping me level this playing field in pursuit of equality @gojsutigersfb is a Fathers dream. I get to develop, coach, love, motivate, challenge & watch my sons grow & go become PROFESSIONALS. WOW ! Ain’t NOBODY can tell me NOTHING that GOD CANT DO! I got father of the year locked down again now let hit my dance with a smile.”
Sanders accepted the head-coaching position in September, but due to COVID-19 concerns, JSU’s football season was moved to the Spring. They are set to kickoff their first game on February, 21.
Other than notably being a highly skilled 14-season NFL veteran, Sanders brings zero college coaching experience to Jackson State. He’s mostly dedicated his post-career days coaching at the high school level and taking part in the media industry as an analyst for NFL Network and CBS Sports.
Although JSU’s acting president, Thomas Hudson, acknowledges the hire was partially made for media exposure, he says the attention it received exceeded even his highest expectations. “I had no idea it would be as big as it is”, he says.
It’s no secret that Sanders came to Jackson state for the reason of reviving not only the university’s football team, but HBCU football as a whole.
“With what we’re doing in the country—social injustices, so many things about trying to reach and strive for equality—this is the best possible scenario and situation I could ever find myself in,” Sanders tells Sports Illustrated. “It’s a task to me—level the playing field.”
With this unprecedented hire in college football history, hopefully Mr. Prime Time can achieve his goals with his two boys by his side.
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Email: Joshua@247LCTV.com