Shedeur Sander signs NIL deal with Nike
Colorado quarterback Shedeur Sanders #2 is tackled by UCLA defensive line Laiatu Latu #15 during an NCAA college football game between the UCLA and the Colorado, Oct. 28, 2023, in Pasadena, Calif.
Credit: Ringo Chiu
By: Joshua Martin
Standout Colorado Buffaloes quarterback Shedeur Sanders is following his father’s footsteps by signing an NIL deal with the uber popular athletic brand Nike. The son of NFL Hall of Famer Deion Sanders, Shedeur has rapidly emerged as one of college football’s brightest stars. As Deion’s relationship continues with upcoming releases of the renowned Nike Air Diamond Turf Max ‘96, his son will carry the legacy on the field with a deal that includes officially licensed apparel and footwear.
BREAKING: Nike has signed Colorado QB Shedeur Sanders to a NIL footwear & apparel deal. 📄✍️ pic.twitter.com/4M8oWVzijO
— Nick DePaula (@NickDePaula) August 28, 2024
When asked about his father’s iconic line, The 22-year-old shared his thoughts on his future in footwear and the importance of the Nike Deion line.
“I would want to build on it. I want to build on it. Have like a different version. But I think concept, because I feel like it’s more… like now, like just looking at life and looking at everything, it’s more about generational. It’s more about what could be passed down year after year after year after year rather than everybody starting to think they’re whole new wave and whole new because there’s no real substance behind it. ”
Known for his poise in the pocket, strong arm, and ability to lead under pressure, Shedeur has proven he can perform on the biggest stages. In his collegiate debut, he broke Colorado’s single-game passing record with 510 yards, showcasing his pinpoint accuracy and elite playmaking ability.
Colorado opens their season Thursday (Aug. 29) against FCS powerhouse North Dakota State and expectations are at fever pitch after falling short of a bowl game last season. Sanders is currently ranked as one the best quarterbacks in the upcoming NFL Draft and a projected Heisman Award winner.
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