ASAP Rocky Stars In Fenty Skin Campaign For Lux Balm
From the beginning, ASAP Rocky has been Rihanna’s biggest fan and he took his support to the next level by starring in the latest Fenty Skin campaign for the new 'Lux Balm.' We discuss it here!
Rihanna and ASAP Rocky pose for the new Fenty campaign.
Photo Credit: Fenty Skin
We all wish for a partner who supports us like ASAP Rocky supports Rihanna. From the beginning, he has been Rihanna’s biggest fan and took his support to the next level by starring in the latest Fenty Skin campaign for the new 'Lux Balm.' The collaboration is very fitting for obvious reasons as Rocky is known to be that ‘pretty muthaf*cka’ with manicured nails, perfect skin, white teeth, and stylish clothes.
The news broke earlier this afternoon (January 4th, 2024) after the Fashion Killa rapper appeared in a promotional reel on both Fenty Skin and Fenty Beauty’s Instagram pages.
The new addition to the Fenty Skin family is a Barbados Cherry lip balm that promises to 'bring dry lips back to life with instant hydration.' The promotional reel also features ASAP’s single 'RIOT,' where he flexes about the collaboration with his queen.
Photo Credit: FentyBeauty.Com
In recent interviews, both Rihanna and ASAP have been asked about their collaborations. They express confidence that anything they touch together turns into magic. During Rocky’s Puma x F1 launch last November, he sat down with Complex and said, 'I think we do a real great job at collaborating and making children. I think that's our best creation so far.'
Rihanna, at the launch party for her Puma collaboration in December 2023, told Complex, 'It’s a no-brainer. We're literally a house full of creatives, and it doesn’t matter what aspect that is from.' She passionately shared how they always contribute ideas to each other's concepts.’
Excitingly, it seems we can anticipate more collaborations from the couple beyond their family ventures! Prepare to embrace the magic of their first collaboration in business. Fenty Skin’s new Lux Balm is available now for $16 on FentyBeauty.com. Shop now!
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Rihanna celebrates the release of the new Fenty x Puma Creeper Phatty in LA
On December 18th, Rihanna and A$AP Rocky graced Hollywood's Neue House to celebrate Rihanna's latest sneaker collaboration with Puma, the Creeper Phatty as part of the FENTY x PUMA exclusive line. We discuss it here!
Photo Credit: Gilbert Flores / Getty Images
On December 18th, Rihanna and A$AP Rocky graced Hollywood's Neue House to celebrate Rihanna's latest sneaker collaboration with Puma, the Creeper Phatty as part of the FENTY x PUMA exclusive line. Rihanna provided creative direction and design for this line, pushing the boundaries of both fashion and sport since its inception in 2015.
As guests entered the venue, they were met with a mirrored wall illuminated by green neon lights spelling out Creeper Phatty. Inside, the atmosphere resembled an adult arcade, featuring claw machines offering a chance to win a pair of the new kicks, step mania, and a professional photo opp in front of the iconic Fenty x Puma shoe display. The bar served refreshing cocktails named to match the celebration: "Creeper Phatty" for tequila lovers, "The Outcast" for vodka enthusiasts, and the "Baby Phatty" mocktail for those in a dry December. Female DJs curated the playlist, ensuring the crowd stayed lit—it was truly a memorable experience.
Numerous celebrities and influencers showed their support, including comedian Affion Crockett, model Slick Woods, actor Evan Ross, and Jason Lee. A$AP Rocky stood by, supporting his "Good Girl Gone Bad" as she engaged with the media and posed for pictures.
Rihanna, the style icon herself, accessorized her outfit with purple and red Creeper Phatty sneakers. She sported a lavender fur coat, a leather purple jacket underneath, slouchy blue jeans, and a white t-shirt. Completing her look, Rihanna styled her hair in a honey-blonde fashion, complemented by a striking red and purple cosmetic palette. Notably, Rihanna intentionally introduced kid sizes in this new sneaker line so that her sons could participate in the world of fashion their parents have shaped.
Rihanna shows off the new Creeper Patty's at the Fenty x Puma launch event in Los Angeles.
Photo Credit: Gilbert Flores / Getty Images
Available in three colorways—"PUMA black and warm white," "speed blue and lime pow," and "lavender alert and burnt red"—the redesigned classic silhouette retails for $140 for adults and $75 for children. If your Christmas shopping isn't complete, worry not—these sneakers make the perfect addition to any list! The Creeper Phatty is currently available for purchase on Puma.com.
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Meet Sharmaine Johnson, Media Correspondent for 247 Live Culture!
Email: Sharmaine@247LCTV.com