Beautycon 2023 Rewind: A Celebration of Self-Expression
Marsai Martin strikes a pose on the stage at Beautycon 2023.
Photo Credit: ROBIN L MARSHALL/GETTY IMAGES
By: Jayla Smith
After four long years, Beautycon made its way back to LA last weekend with partners Walmart and Shea Moisture. On September 16th and 17th, your favorite influencers and women who love all things beauty hit the floors of The Reef bright and early at 10 a.m. Content creators, models, makeup artists, and artists of all levels from all over the world came to connect and share their knowledge. Now, if you plan to be in attendance next year, be prepared for the lines inside and outside to be extensive. This two-day beauty extravaganza had a mainstage lineup that commanded every beauty babe’s attention.
Day one went live with sounds by DJ Legatron Prime, hosted by Emira D’spain. A warm welcome was given by Caroline Wange and Sophia Davis to all the beauties who waited for this moment over the past four years. The first workshop called Creators Lane took a dive deep into growing a brand as an influencer or content creator in the beauty space. It gave the girls all the tea they needed to go from guest to panelist next year. The afternoon got spicy during Shop Live presented by Walmart where they presented the best of the best beauty products from AF94, The Lip Bar, and Blk Opl. As the afternoon came to a close Marsai Martin shared her best beauty lessons while spilling tea on her journey and her latest new ventures with Mari by Marsai and Rhea Raj shut down the stage with a stellar performance!
Day two popped off with sounds from DJ Antiqigadee with host Nyma Tang. Showing love to all of the beautiful mothers in the house the Embracing Beauty After Motherhood panel with Ami Desai and Lora Arellano shed light on how to balance beauty and motherhood. For the girls building their beauty empires, the Building A Beauty Brand workshop with the owners of Black Opal helped attendees learn about their unique journey and what has played a key role in the brand's growth. Saucy Santana came through for the Beauty Interrupted: Self-Expression & Disrupting The Status Quo segment where the topic of conversation was letting your personal aesthetic shine through. During the Passion To Profit panel singer and beauty mogul Kelly Rolland shared her personal story and BIA hit the stage to close out the event.
With engaging stage presence from nail techs, insight into the most unconventional beauty, and hair texture on the runway, every type of person was represented at this event. At the expo, area attendees snagged free samples and full-sized goodies from some of the most popular beauty vendors like Palmers, Camille Rose, EOS, As I Am, and many more!
The VIP perks did not disappoint with wine, tacos, ceviche, and snacks, especially the famous Biscoff cookies that no one can deny. There were also exclusive VIP goodies in the exclusive lounge areas and skip-the-line privileges which we all love.
Just when you thought it was over, each day you left with connections, products, and gems that you’ll cherish forever. Between fun and beauty, you can never pick just one. So, hopefully, we will see you all next year for Beautycon 2024.
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Meet Jayla Smith, contributing Writer for 247 Live Culture!