The Power of Black Women-Owned Beauty Supply Stores in 2024

Janell Stephens, founder of Camille Rose Naturals

By: Jayla Smith

For years, beauty supply stores in predominantly Black neighborhoods have been run by owners who often do not reflect or understand the communities they serve. But in 2024, a growing number of Black women are reclaiming ownership in the beauty supply business, ensuring that these stores better represent and serve the needs of Black consumers.

These women are redefining the beauty supply store experience by offering not only products but also education and empowerment. Their stores have become community hubs where customers can find culturally relevant products and resources, along with guidance on hair care, skincare, and more.

Camille Rose Naturals

One significant example is Janell Stephens, the founder of Camille Rose Naturals, who transitioned her product line into storefronts across the country. By creating her own beauty supply chain, Stephens is challenging the dominance of non-Black-owned stores in Black communities. Camille Rose Naturals doesn’t just focus on profit; it emphasizes the importance of customer care and cultural pride, giving people a place to buy products that cater specifically to their needs.

These Black women-owned beauty supply stores often double as community spaces where customers can feel seen and valued. By hiring staff who share the experiences and challenges of their clients, these businesses offer a level of trust and relatability that is often missing from other stores. The success of these businesses has led to an increase in Black ownership, paving the way for more inclusive beauty experiences while also fostering economic empowerment in underserved communities.

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