Are You Really Buying Black? A-List of Non-Black Owned Hair Care Products
By: Emily-Ann
Are you aware of the hair care product lines that aren’t black-owned but are targeted to black people? You might want to do some research before you get your next restock. I myself, have purchased products thinking that I was supporting a black-owned brand, but turns out it was sold to a major company a few years ago.
Given the current times and the situation, more of our community members are actively promoting and becoming more aware of how they circulate their dollars. Companies like, Shea Moisture is now owned by Unilever. Shea Moisture was created by Nyema Tubman and Richelieu Dennis. Another well-known brand or line is Cantu is now owned by the PDC brand. Carol’s Daughter is now owned by L’Oreal, which they acquired in 2014. Check out the list of non-Black owned hair products!
A-List of Non-Black Owned Hair Care Products
African Pride
Dark and Lovely
Soft and Beautiful
Elasta OP
Beautiful Textures
Profective
TCB Naturals
Smart Perm
Pro Line
Africa's Best
Aunt Jackie's
Texture My Way
Doo Gro
African Gold
Artra
Black and White
Blue Magic
DuSharme
Five Star
Gloss 8
Glover's
Just So
Nadinola
Othine
Worlds of Curls
Sulfur8
Cantu
Carol's Daughter
Shea Moisture
Let's Jam
Mane Choice
Noticed A Change In Your Products Yet?
I noticed the change in the Deva Curl line when I bought their shampoo and conditioner which was geared toward curls with more need for moisture. I made a quick switch and went to Shea moisture for a minute, but found yet again the product switched up on me. My hair can tell the difference. Look up the lines that you are interested in and make the decision that is best for you.
Buying black isn’t just about supporting your own but knowing for the fact you are supporting men and women who do their thing in the beauty world. There are so many people already dipping their hands and filling their pockets with our needs to look and feel beautiful in a society that did not plan to celebrate our unique beauty and features.
I myself, have to do better in reading the labels and really paying attention to what goes into our beauty products. In the long run, dealing with toxicity levels in our bodies is harmful and throws off homeostasis and causes symptoms that have become normalized. It can effect the way your body detoxes to the way your body reacts to different beauty products.
What Does This Mean For The Consumer Of Color?
As you know or may not know we spend the most money when it comes to beauty. The estimated figured is around $7.5 billion dollars a year. This is twice the amount of our counter parts. Making a better decision involves being well informed and making the decision to better yourself and your well being. I rather purchase a beauty items that I know are made by us to fit our personal needs.
The needs of the people of color, I feel will be made a priority when its made by us for us. The level of understanding runs much more deeper, when a company has a connection to their targeted audience and consumer. It’s hard to relate to your audience when you have not had to experience any of the common situations or battles with hair or skin type. We come in all different shades of melanin.
It’s a sense of pride when you are supporting your own. We have so much buying power and yet we are always given the second thought. People like our girl Rih Rih are changing the way representation is seen and heard. Heck, she knocked out the competition with her Fenty show showcasing her lingerie line. I am a big fan of her makeup line as well. Let’s continue the path and make it possible to be bosses and make powerful moves in the music, beauty, education, film industry and everything in between.
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Meet Emily-Ann Brown, contributing writer to 247 Live Culture!